Project challenge
Designing a scalable identity across very different interiors, balancing a warm neighbourhood feel with a fast-turnover service model.
Projects
Playground
About
Personal learnings
Illustration, tone of voice and small graphic gestures can build character fast. Subtle details shape atmosphere as much as big design decisions.
Solutions
A bold colour world, witty copy and original illustrations that adapt to signage, menus, packaging and space, staying coherent as the brand expands.
Lamilanese
A fast-growing milanesa restaurant expanding from a single Madrid location to a national franchise. The brand needed a flexible visual identity that could adapt to different interiors, maintain consistency at scale, and balance a warm, neighbourhood feel with a high-turnover business model.
Logo design
Brand design
Illustration
Projects
Playground
About
Project challenge
Designing a scalable identity across very different interiors, balancing a warm neighbourhood feel with a fast-turnover service model.
Personal learnings
Illustration, tone of voice and small graphic gestures can build character fast. Subtle details shape atmosphere as much as big design decisions.
Solutions
A bold colour world, witty copy and original illustrations that adapt to signage, menus, packaging and space, staying coherent as the brand expands.
Lamilanese
A fast-growing milanesa restaurant expanding from a single Madrid location to a national franchise. The brand needed a flexible visual identity that could adapt to different interiors, maintain consistency at scale, and balance a warm, neighbourhood feel with a high-turnover business model.
Logo design
Brand design
Illustration
Projects
Playground
About
Project challenge
Designing a scalable identity across very different interiors, balancing a warm neighbourhood feel with a fast-turnover service model.
Personal learnings
Illustration, tone of voice and small graphic gestures can build character fast. Subtle details shape atmosphere as much as big design decisions.
Solutions
A bold colour world, witty copy and original illustrations that adapt to signage, menus, packaging and space, staying coherent as the brand expands.
Lamilanese
A fast-growing milanesa restaurant expanding from a single Madrid location to a national franchise. The brand needed a flexible visual identity that could adapt to different interiors, maintain consistency at scale, and balance a warm, neighbourhood feel with a high-turnover business model.
Logo design
Brand design
Illustration
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