Project challenge
Creating an identity for a space that lives and dies by atmosphere, unexpected enough to intrigue, coherent enough to believe. Experiential, not just visual.
Projects
Playground
About
Personal learnings
Sombra was as much art direction as graphic design. Collaborating with the architecture team taught me that the most powerful identities are the ones you can touch.
Solutions
An alien alphabet, a deep visual world in amber, black and shadow, and tactile brand assets that make the mystery physical.
Made with
Dealer
Sombra
A speakeasy in Mexico City built around a single idea: the universe's best-kept secret. Sombra demanded an identity that felt alien, mysterious and completely its own. A world you discover rather than stumble into.
Logo design
Brand design
Font design
Projects
Playground
About
Project challenge
Creating an identity for a space that lives and dies by atmosphere, unexpected enough to intrigue, coherent enough to believe. Experiential, not just visual.
Personal learnings
Sombra was as much art direction as graphic design. Collaborating with the architecture team taught me that the most powerful identities are the ones you can touch.
Solutions
An alien alphabet, a deep visual world in amber, black and shadow, and tactile brand assets that make the mystery physical.
Made with
Dealer
Sombra
A speakeasy in Mexico City built around a single idea: the universe's best-kept secret. Sombra demanded an identity that felt alien, mysterious and completely its own. A world you discover rather than stumble into.
Logo design
Brand design
Font design
Projects
Playground
About
Project challenge
Creating an identity for a space that lives and dies by atmosphere, unexpected enough to intrigue, coherent enough to believe. Experiential, not just visual.
Personal learnings
Sombra was as much art direction as graphic design. Collaborating with the architecture team taught me that the most powerful identities are the ones you can touch.
Solutions
An alien alphabet, a deep visual world in amber, black and shadow, and tactile brand assets that make the mystery physical.
Made with
Dealer
Sombra
A speakeasy in Mexico City built around a single idea: the universe's best-kept secret. Sombra demanded an identity that felt alien, mysterious and completely its own. A world you discover rather than stumble into.
Logo design
Brand design
Font design
