Project challenge
Accompanying a major institutional brand across several years and very different briefs, from anniversary campaigns to internal culture, keeping creativity alive within a highly structured brand system.
Projects
Playground
About
Personal learnings
Working long term with a big client teaches you to read the room, fight for the right ideas and find the fun even in the most corporate of contexts.
Solutions
Distinct projects, one consistent creative approach: finding the human, playful and meaningful within one of Spain's biggest brands.
Design Bridge & Partners with
Marco Walker
Francesc Moretó
Iberdrola - Idola
A campaign built on a single elegant idea: Idola and Iberdrola share the same letters. Created to champion female sport sponsorship, the name became the concept, the identity and the event space all at once.
Concept
Logo Design
Brand design
Design Bridge & Partners with
Santi Rey
Marco Walker
Fabio Catalá
Chema León
Emilio Jímenez
Iberdrola - 125 años luz
A visual universe built to celebrate 125 years of one of Spain's most iconic brands, honouring its legacy without feeling like a museum piece.
Concept
Brand design
Design Bridge & Partners with
Alvaro Gomez
Christian Ladarre Cano
A headline for some text
Iberdrola's internal band needed a real identity. Designed a quiz to find out what united them musically, then built the brand around what they actually loved.
Logo
Illustration
Design Bridge & Partners with
Beatriz Gonzales
Francesc Moretó
A headline for some text
Characters designed to connect kids to the brand. DBP's favourites. Each one with its own personality and purpose, strategic at heart but so charming they ended up everywhere.
Illustration
Merchandising
Projects
Playground
About
Project challenge
Accompanying a major institutional brand across several years and very different briefs, from anniversary campaigns to internal culture, keeping creativity alive within a highly structured brand system.
Personal learnings
Working long term with a big client teaches you to read the room, fight for the right ideas and find the fun even in the most corporate of contexts.
Solutions
Distinct projects, one consistent creative approach: finding the human, playful and meaningful within one of Spain's biggest brands.
Design Bridge & Partners with
Marco Walker
Francesc Moretó
Iberdrola - Idola
A campaign built on a single elegant idea: Idola and Iberdrola share the same letters. Created to champion female sport sponsorship, the name became the concept, the identity and the event space all at once.
Concept
Logo Design
Brand design
Design Bridge & Partners with
Santi Rey
Marco Walker
Fabio Catalá
Chema León
Emilio Jímenez
Iberdrola - 125 años luz
A visual universe built to celebrate 125 years of one of Spain's most iconic brands, honouring its legacy without feeling like a museum piece.
Concept
Brand design
Design Bridge & Partners with
Alvaro Gomez
Christian Ladarre Cano
A headline for some text
Iberdrola's internal band needed a real identity. Designed a quiz to find out what united them musically, then built the brand around what they actually loved.
Logo Design
Illustration
Design Bridge & Partners with
Beatriz Gonzales
Francesc Moretó
A headline for some text
Characters designed to connect kids to the brand. DBP's favourites. Each one with its own personality and purpose, strategic at heart but so charming they ended up everywhere.
Illustration
Merchandising
Projects
Playground
About
Project challenge
Accompanying a major institutional brand across several years and very different briefs, from anniversary campaigns to internal culture, keeping creativity alive within a highly structured brand system.
Personal learnings
Working long term with a big client teaches you to read the room, fight for the right ideas and find the fun even in the most corporate of contexts.
Solutions
Distinct projects, one consistent creative approach: finding the human, playful and meaningful within one of Spain's biggest brands.
Design Bridge & Partners with
Marco Walker
Francesc Moretó
Iberdrola - Idola
A campaign built on a single elegant idea: Idola and Iberdrola share the same letters. Created to champion female sport sponsorship, the name became the concept, the identity and the event space all at once.
Concept
Logo Design
Brand design
Design Bridge & Partners with
Santi Rey
Marco Walker
Fabio Catalá
Chema León
Emilio Jímenez
Iberdrola - 125 años luz
A visual universe built to celebrate 125 years of one of Spain's most iconic brands, honouring its legacy without feeling like a museum piece.
Concept
Brand design
Design Bridge & Partners with
Alvaro Gomez
Christian Ladarre Cano
Iberdrola - Electric Band
Iberdrola's internal band needed a real identity. Designed a quiz to find out what united them musically, then built the brand around what they actually loved.
Logo Design
Illustration
Design Bridge & Partners with
Beatriz Gonzales
Francesc Moretó
Los Iberdrolines
Characters designed to connect kids to the brand. DBP's favourites. Each one with its own personality and purpose, strategic at heart but so charming they ended up everywhere.
Illustration
Merchandising
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