Project challenge
Translating two rich culinary cultures, through nature, memory and ritual, into a coherent visual identity without over-explaining or losing the essence.
Projects
Playground
About
Personal learnings
Trusting the process of not knowing. The identity only revealed itself through iteration, through the mark-making, the details, the texture.
Solutions
A visual identity built around mark-making and texture. Natural and inevitable, delicate enough to hold the concept, strong enough to carry a brand.
Made with
Dealer
Okasanta
A restaurant where Japanese and Mexican cultures meet — not as a concept, but as something felt. Okasanta is named after hoja santa, the sacred herb, and "oka", mother in Japanese. A project about sensory experience, natural fusion, and the quiet craft of building something truly original.
Logo Design
Brand Design
Illustration
Projects
Playground
About
Project challenge
Translating two rich culinary cultures, through nature, memory and ritual, into a coherent visual identity without over-explaining or losing the essence.
Personal learnings
Trusting the process of not knowing. The identity only revealed itself through iteration, through the mark-making, the details, the texture.
Solutions
A visual identity built around mark-making and texture. Natural and inevitable, delicate enough to hold the concept, strong enough to carry a brand.
Made with
Dealer
Okasanta
A restaurant where Japanese and Mexican cultures meet — not as a concept, but as something felt. Okasanta is named after hoja santa, the sacred herb, and "oka", mother in Japanese. A project about sensory experience, natural fusion, and the quiet craft of building something truly original.
Logo Design
Brand Design
Illustration
Projects
Playground
About
Project challenge
Translating two rich culinary cultures, through nature, memory and ritual, into a coherent visual identity without over-explaining or losing the essence.
Personal learnings
Trusting the process of not knowing. The identity only revealed itself through iteration, through the mark-making, the details, the texture.
Solutions
A visual identity built around mark-making and texture. Natural and inevitable, delicate enough to hold the concept, strong enough to carry a brand.
Made with
Dealer
Okasanta
A restaurant where Japanese and Mexican cultures meet — not as a concept, but as something felt. Okasanta is named after hoja santa, the sacred herb, and "oka", mother in Japanese. A project about sensory experience, natural fusion, and the quiet craft of building something truly original.
Logo Design
Brand Design
Illustration
