Project challenge
Designing packaging with enough character to stand alone on a shelf while feeling completely at home within the Santō Group world.
Projects
Playground
About
Personal learnings
Illustration and packaging together are a powerful combination. When the two are in dialogue, the product tells its own story without a word.
Solutions
A Japanese-inspired illustration system built around the tiger, with a colour palette and label design that feels both premium and full of personality.
Made with
Dealer
Santō Group
Tigre Santō
A beer born inside the Santō Group universe, jasmine-flavoured and Japanese in spirit. Tigre Santō needed packaging and illustration that felt as considered as the drink itself, bold enough to travel as the brand grows.
Packaging
Illustration
Brand design
Projects
Playground
About
Project challenge
Designing packaging with enough character to stand alone on a shelf while feeling completely at home within the Santō Group world.
Personal learnings
Illustration and packaging together are a powerful combination. When the two are in dialogue, the product tells its own story without a word.
Solutions
A Japanese-inspired illustration system built around the tiger, with a colour palette and label design that feels both premium and full of personality.
Made with
Dealer
Santō Group
Tigre Santō
A beer born inside the Santō Group universe, jasmine-flavoured and Japanese in spirit. Tigre Santō needed packaging and illustration that felt as considered as the drink itself, bold enough to travel as the brand grows.
Packaging
Illustration
Brand design
Projects
Playground
About
Project challenge
Designing packaging with enough character to stand alone on a shelf while feeling completely at home within the Santō Group world.
Personal learnings
Illustration and packaging together are a powerful combination. When the two are in dialogue, the product tells its own story without a word.
Solutions
A Japanese-inspired illustration system built around the tiger, with a colour palette and label design that feels both premium and full of personality.
Made with
Dealer
Santō Group
Tigre Santō
A beer born inside the Santō Group universe, jasmine-flavoured and Japanese in spirit. Tigre Santō needed packaging and illustration that felt as considered as the drink itself, bold enough to travel as the brand grows.
Packaging
Illustration
Brand design
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