Project challenge
Creating a brand where the concept is experimentation itself, every design decision has to feel deliberate yet surprising.
Projects
Playground
About
Personal learnings
Constraints can be liberating. Having one clear idea as the north star made every creative choice easier and more confident.
Solutions
A visual system built around unexpected combinations, bold photography and a layout language that breaks just enough rules to feel genuinely original.
Made with
Dealer
Sōōp
An experimental ramen restaurant where experimentation is the only rule. Everything, from the photography to the layout to the brand language, is built to feel like something you haven't quite seen before.
Logo design
Brand design
Projects
Playground
About
Project challenge
Creating a brand where the concept is experimentation itself, every design decision has to feel deliberate yet surprising.
Personal learnings
Constraints can be liberating. Having one clear idea as the north star made every creative choice easier and more confident.
Solutions
A visual system built around unexpected combinations, bold photography and a layout language that breaks just enough rules to feel genuinely original.
Made with
Dealer
Sōōp
An experimental ramen restaurant where experimentation is the only rule. Everything, from the photography to the layout to the brand language, is built to feel like something you haven't quite seen before.
Logo design
Brand design
Projects
Playground
About
Project challenge
Creating a brand where the concept is experimentation itself, every design decision has to feel deliberate yet surprising.
Personal learnings
Constraints can be liberating. Having one clear idea as the north star made every creative choice easier and more confident.
Solutions
A visual system built around unexpected combinations, bold photography and a layout language that breaks just enough rules to feel genuinely original.
Made with
Dealer
Sōōp
An experimental ramen restaurant where experimentation is the only rule. Everything, from the photography to the layout to the brand language, is built to feel like something you haven't quite seen before.
Logo design
Brand design
Previous
Top of page
